BRIEF
Create a compelling back to school campaign that makes it easy for both parents and kids to connect with the brand beyond the functional.
INSIGHT
The Bata Toughees is made for growing bodies and minds. It's a shoe built to accompany
students through different interests and life stages by offering well-designed, stylish, functional
and comfortable shoes. Whatever your schooling experience calls for in a shoe, the Bata Toughees
have you covered.
THE IDEA: BE UNSTOPPABLE
… thanks to a reliable companion, whose unwavering spirit matches your tough
